This experience is designed for MBA students specializing in e-commerce, who are eager to apply their strategic insights to real-world business challenges. Learners have been equipped with the latest knowledge in digital marketing, consumer behavior analysis, and online sales optimization. By collaborating with industry professionals, students can help companies refine their e-commerce strategies, ensuring they remain competitive in the digital marketplace.

Students will work with a small business (client) throughout the term and will do the following: 1. Project proposal 2. Revised proposal 3. Organizational diagnosis 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.

This experience invites industry professionals to collaborate with a team of six marketing students eager to apply their academic insights to real-world challenges. Participants will leverage their skills in marketing research, strategic planning, and digital promotion to address your organization's specific marketing needs. By integrating best practices and innovative strategies, the students aim to provide actionable solutions that align with your business objectives.

Students will work with a small business (client) throughout the term and will do the following: 1. Project proposal 2. Revised proposal 3. Organizational diagnosis 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.