Manage2Retain is looking to enhance its brand presence and engagement through a strategic marketing initiative focused on social media and email outreach. The goal of this project is to develop a cohesive marketing plan that leverages various social media platforms and email communication strategies to strengthen brand identity and increase audience interaction. Learners will conduct an analysis of current market trends and competitor strategies to identify opportunities for differentiation. The project involves creating a detailed social media and email messaging strategy, outlining platform-specific approaches, content types, messaging content, and posting schedules. Additionally, learners will develop outreach content aimed at engaging potential clients and partners, ensuring alignment with Manage2Retain's brand values and objectives. This project provides learners with the opportunity to apply marketing theories and digital communication skills acquired in their coursework.

The deliverables for this project include a comprehensive social media and email marketing strategy document and a portfolio of outreach content. The strategy document should detail platform-specific tactics, content calendars, and engagement metrics. The outreach content portfolio should include sample posts, blog articles, and email templates designed to resonate with Manage2Retain's target audience. These deliverables will demonstrate the learners' ability to create actionable marketing plans and engaging content.